The demonetisation drive seems to have varying impacts on different industries, many of which take the OOH route to connect with their respective target audiences and...
Bringing 17 years of experience to Carat India, Sujata Dwibedy joins as Executive Vice President.
Using varied OOH formats, Café Coffee Day's recent multi-city campaign uses day-to-night innovative effect
The blend of analytical customer understanding and integrated media solutions with both outdoor and digital focus gives Havas Media the edge to help scale the FoodCloud.in's...
Arghya Chakravarty, CEO, Times OOH, has more than 18 years of experience; he has worked with leading organisations like PepsiCo, Asian Paints, Akzo Nobel Coatings and...
Crossroads, a unit of IKON, has executed the brand campaign in Mumbai
Arghya Chakravarty has taken over the key role from outdoing MD Sunder Hemrajani
The Durga Puja (Durgotsav) is the season of hope for the OOH industry in Kolkata and rest of West Bengal. Every year, brands of all hues...
The campaign was targeted at the health conscious SEC A+, A & B category audience, predominantly in Delhi NCR
Down the years, category advertisers like BFSI, media & entertainment, FMCG, telecom and real estate have had a domineering presence in the Indian OOH space. These...
