Times OOH: Trailblazing the fast lane

In OOH News By Rajiv Raghunath - July 18, 2014

Times OOH senior management talks about what it took to grow the company's turnover ten-fold in a matter of 7 years

Budget 2014-15: Focus on physical infrastructure projects will create new OOH assets

In OOH News By Rajiv Raghunath - July 11, 2014

FM has proposed Rs 100 cr for Metro projects in Ahmedabad & Lucknow, development of airports in Tier I & II cities, and urban renewal plans which will spur city beautification projects

Bloomberg launches artistic DOOH at London Airport

In Digital OOH By VJ Media Bureau - June 09, 2014

Around 3.4 million passengers travel through London City Airport each year

Non-Metro Airports: Potentially Capable of Attracting More Brands

In OOH News By - May 26, 2014

As domestic and international traffic increases at key Tier II airports, a great number of advertising brands are likely to mark their presence in this OOH landscape

'Our budgets are based on the strength of ideas'

In Viewpoints By M4G Bureau - May 14, 2014

Swedish automotive major Volvo Cars has demonstrated immense faith in the OOH medium. In adopting a sniper approach to media planning, the brand directed focus on highly innovative OOH initiatives, such as, the luxury lounge at T3, Indira Gandhi International Airport. Sudeep Narayan, Marketing & PR Director, Volvo Auto India, shares his thoughts in conversation with Outdoor Asia on the OOH medium in India and what it can do for brands. Excerpts:

Laqshya Airport Media goes big with Samsung S5 at Hyderabad airport

In Campaigns By Bhawana Anand - May 13, 2014

Laqshya Airport Media has used prominent external and internal media units in Rajiv Gandhi International Airport, Hyderabad for the one-month campaign

Sunfeast creates mini farmland at Bengaluru airport

In Campaigns By Mansi Lavsi - May 05, 2014

JCDecaux executes Sunfeast Farmlite's innovative campaign at Bengaluru airport, wows passengers

Orango, Khushi join hands for Amritsar Airport branding

In OOH News By VJ Media Bureau - April 28, 2014

This airport is one of the busiest airports in northern India after New Delhi and is an international gateway to connect with Punjab, J&K & Himachal Pradesh.

JCDecaux's 3D installation for BREN Corp at KIAB

In Campaigns By Bhawana Anand - March 14, 2014

An innovative 3D structure created by JCDecaux India at the Bangalore International Airport, now called Kempegowda International Airport Bengaluru (KIAB), creates strong buzz for brand BREN Corporation.

Vadodara's bus terminal punches above its weight

In OOH News By BS Reporter, Business  Standard, Vadodara - February 17, 2014

Spread over 2.4 lakh sq ft, the'airport-like' terminal will see 1,100 buses plying everyday