The innovation was executed at Mahim Causeway, targeting SEC A & B audience
The OOH firm used a range of OOH formats like Tab Cabs, billboards, bus back panels and hand side panels, station branding and bqs in Mumbai
Ruchita Sharma, Head Marketing Operations & Communications, Swarovski India, Arun Marc D'Silva, Managing Director, Retail Interface, and Arif Saleem Padiath, Senior Business Manager - Zoya, Titan...
Indian OOH industry should look to leverage the new technologies to forge ahead in business, says Bhattacharyya
Recognise and reward good creativity in the outdoor space, says DaCunha
Sudeep Narayan, Marketing & PR Director, Volvo Auto India, says that some PR around an OOH campaign could prove to be very useful to brands
DMRC is preparing the ground for consolidation of OOH business in the Metro space, and is likely to give out ad rights for periods up to...
Madhu S Datta, Chief - Marketing, Pantaloons Fashion & Retail Ltd, points out that brand custodians need to understand that the OOH medium is not limited...
Sunder Hemrajani, MD, Times OOH, said in his concluding remarks that this year's convention was a big leap in terms of content and engagement
In the overall tally, Milestone Brandcom picked 15 metals, while Madison Out-Of-Home bagged 9, and Kinetic Worldwide India, GroupM Dialouge Factory & Brandscope India won 5...
