A Nielsen OOH survey has found that OOH delivers more online activity per ad dollar spent compared to television, radio, and print.
The campaign, rolled out in partnership with Rapport WW, positions Koryo as a quality-assured choice for people who are looking to upgrade their kitchen and home...
Media owners unperturbed by the impending tax hike
Fresca opted for some 25 strategically located media units, augmented by refreshingly bright creatives that communicate in both English and Hindi. The brand worked closely with...
Frank D'Souza would be speaking on the evolving media consumption patterns in India and how that impacts the OOH business
Even as the Kashmere Gate Delhi Metro station infrastructure is being expanded under Phase III of the DMRC network, TDI International which holds the media rights...
The media planning and buying done by Glo, the outdoor wing of Lodestar UM. The agency has used a mix of unipoles and bqs to cover...
On the World Hand Hygiene Day observed on May 5, Savlon Swasth India Mission undertook a unique initiative to spread awareness on hand hygiene and the...
The key question is, will local bodies let go of the tax revenues. Media owners don't' expect any adverse impact of the impending change in ad...
The idea behind the campaign was to reach out to the youth with a heavy skew towards the fashion-conscious and by tapping the heavy Ecommerce shopper...
