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Nobel Memorial Wall inaugurated at DMRC's Rajiv Chowk station
In OOH News By VJ Media Bureau - October 03, 2016
The Nobel Memorial Wall at Rajiv Chowk Metro station is designed and installed in a digital format, displaying information the contribution of the Nobel Laureates
'Our budgets are based on the strength of ideas'
In Viewpoints By M4G Bureau - May 14, 2014
Swedish automotive major Volvo Cars has demonstrated immense faith in the OOH medium. In adopting a sniper approach to media planning, the brand directed focus on highly innovative OOH initiatives, such as, the luxury lounge at T3, Indira Gandhi International Airport. Sudeep Narayan, Marketing & PR Director, Volvo Auto India, shares his thoughts in conversation with Outdoor Asia on the OOH medium in India and what it can do for brands. Excerpts: