Manosh De argues that outdoor advertising (OOH media) can be seamlessly integrated into urban planning to enhance public spaces, improve aesthetics, and support municipal goals.
Plain red and yellow billboards were installed with smell of fries emitting from them
Ngage Media and Interbestare two leading independent companies operating across the Netherlands
The brand encouraged people to take a blind taste test comparing Coke and Pepsi and then retargeted them through programmatic DOOH advertising
