The OOH firm decked up different passenger touchpoints inside the airport and set up experiential brand zones
Outdoor Media Centre (OMC) reports that digital was up 30% to £68.3m, the biggest ever quarterly figure
Harsha Joshi is an industry veteran who brings with her over 23 years of experience in media buying and planning, branded content and media audit and...
DDB Mudra Max has executed an OOH campaign to promote the Pro Kabaddi League team as part of an integrated marketing and communication strategy
When added to the 2.3% growth posted for Q1 2014, the OMANZ members' half year results show total revenue up year-on-year
The Council, which constitutes equal representation from agencies and media owners, handles complaints related to payment terms, discrepancy in documentation, and non-adherence to contractual terms
Bhattacharya is operating from the group's Mumbai office
Laqshya Media has executed the campaign, using large formats at vantage points across the city
As a part of the campaign, drivers of MTS branded autos were given MTS branded handsets
Media 360 Degree deployed the campaign at prime locations in Bangalore and rest of Karnataka using a wide media mix comprising hoardings, bus stand media, bus...