Results For "Transit-Advertising"
19 News Found
Talk show highlights railway branding opportunities
In OOH News By M4G Bureau - August 13, 2019
With participation by railway officials and outside concessionaires, the talk show focused on the scope for branding, the challenges and the untapped potential of Indian Railway in transit advertising
Data will drive spends: Shalini Kumar
In Gallery By - March 18, 2019
Shalini Kumar VP - Partnerships & Innovations, Star India, highlighted how data could add value to different transit advertising avenues at the 1st Transit Media Talks held in Mumbai on February 28t
Startup company Litcabs goes big on Mumbai’s Kaali-Peeli taxis
In OOH News By M4G Bureau - March 05, 2019
Over 8,000 of these taxis in the city will be outfitted with taxi top advertising displays with the first 350 hitting the streets of Mumbai this week
Data will drive spends: Shalini Kumar
In OOH News By Bhawana Anand - March 04, 2019
Shalini Kumar VP - Partnerships & Innovations, Star India, highlighted how data could add value to different transit advertising avenues at the 1st Transit Media Talks held in Mumbai on February 28th
‘Transit format is cost effective, delivers better ROI’
In Viewpoints By Bhawana Anand - February 12, 2019
Dev Banerjee, Director, Buymediaspace, the latest entrant to transit advertising, shares his perspective on what makes transit format branding more effective than vanilla campaigns
Sandesh Spotlight acquire bqs rights in Vadodara, reinforces leadership in transit advertising
In OOH News By Bhawana Anand - July 10, 2017
Sandesh Spotlight already holds the media rights on 1,000+ AMTS buses, BRTS bus shelters and 8,000 plus GSRTC buses
Drive Without Fuel adds a new dimension to OOH
In OOH News By M4G Bureau - May 29, 2017
DWF has partnered with IOCL to create a positive impact in the life of a car owner and the advertising industry. IOCL DWF Xtra Reward Card program has alliance partners like Dominos, PVR, The Mobile Store, Rediff Shopping
Promote transit media in a big way: Atul Shrivastava
In OOH News By Soneeta Sethi - May 11, 2015
Transit advertising is important as it provides high visibility to customers on a daily basis. Well designed and strategically placed ads would attract more audience than any print or television ad, says Shrivastava
Cab Advertising: OOH on a new gear
In OOH News By Bhawana Anand - March 11, 2014
A fleeting message should work well in a scenario where the audience only have fleeting seconds to register a brand presence. This seems to be the driving thought behind transit advertising. Indeed, with traditional OOH space getting saturated more and more and more brands are looking at alternative OOH options such as transit communication, particularly cab advertising, to connect with the audience. Here's a look at how and the inherent challenges.