The 30-day campaign across Delhi, Mumbai, Bangalore, Chennai and Hyderabad builds buzz around the name of the new model.
The brand’s innovative 3D door installations are deployed at key visibility points in Kolkata, Delhi and Mumbai to position its new steel doors range
The campaign has been designed with Posterscope’s proprietary tool, OOHZone based on target audience demographics and traffic data
Along with international drive-thru outlet concept, the brand also applies west’s OOH branding concept for promotions
The initiative aimed to support the elderly in the city and spread warmth to lighten the anxious hours
As part of the integrated hyperlocal campaign, the brand takes an interesting route to evoke Dilli's regional pride by Delhi metro wrapping
The campaign showcases new range of frames and sunglasses on digital billboards, mall media and bus shelters across 26 cities
Doors inspired from their collection have been installed at the check-in gates of all airlines and the security hold area queues of Kolkata international airport
A Tata Salt innovation in Mumbai marks Gandhi Jayanti
#BapuReminder urges people to walk on Bapu’s path on his 150th birth anniversary
