Human participation at outdoor has helped the brand in creating a much higher recall and building greater impact
Most brands worth their products today list engaging activation somewhere on top of their must-do marketing initiatives. So what has been their experience? And will activation...
Think OOH industry and you think men hobnobbing, sharing a smoke, haggling, ordering , bracing the the weather to make sure a site is up and...
'Communicate and Share' is what Tata Docomo has been trying to convey through their new brand promo'Open Up', a long duration 360 degree high-decibel campaign meant...
A media study done by Laqshya Media Group reveals that outdoor ad spends grew by 8% during H1 in FY 2013, compared to the same period...
'Open Up with Half Rate Calling @ Rs. 22' is the new OOH campaign launched by Tata Docomo to educate customers on their new tariff plan...
The outdoor activity attracted more than 1,200 participants in Bengaluru.
Arghya comes with a rich experience having had fruitful stints at Tata Steel, Asian Paints and PepsiCo.
Emotional connect along with visibility at vantage points
