The cutting-edge tool integrates diverse data points to drive efficient and precise cinema planning
IOAA management will launch the audience metrics platform providing a common currency for Indian OOH.
Arijit Chakrabarti, Associate Vice President - National Head - Strategy & Creative - GroupM, presented his session on ‘Exploring New Business Models’ at the Quividi India...
The Piccadilly Lights domination was created and designed in-house by Ocean Outdoor
Activations at malls and airports had Orient Electric demonstrating the superior quality of their flicker free LEDs
Smile To Be Surprised, Britannia Industries by The Social Street
Milestone Optimizer introduces a new measurement matrix called Gross Impression Points (GIP) that measures the reach and frequency of an OOH campaign, thus serving as a...
