Native support for Broadsign Auction Packages simplifies ad campaign execution across screens approved for political advertising and key audience segments
The partnership will enable the activation of campaigns that are programmatic guaranteed as well as open exchange and private marketplace deals (PMP).
“Delivering more value and new opportunities, this integration enables our clients to maximise local omnichannel campaigns through streamlined global DOOH inventory purchasing,” says Paul Cahierre, CEO,...
Programmatic ad tech integration unlocks new DOOH inventory, including Clear Channel, for independent agencies, small businesses, and startups; introduces growth opportunities.
The integration unlocks US roadside inventory that may have previously been difficult to procure due to a fragmented media owner landscape.
Businesses can now leverage Broadsign’s powerful content management solution to deliver ads across LG commercial display networks without external media player
The multi-channel digital advertising platform integrates with Broadsign OOH SSP, broadening media buyer access to premium global programmatic OOH advertising inventory.
Solution helps media owners maximise monetisation opportunities by consolidating demand from multiple supply-side partners
Extended collaboration unlocks programmatic media buyer access to 3,000+ premium DOOH screens across the UK via Clear Channel LaunchPAD, broadening available European pDOOH inventory
Sightcorp’s DeepSight Toolkit anonymous facial analysis solution is now fully integrated with the Broadsign Control CMS and Broadsign Reach SSP.
