During a session themed'Can PPP Projects Give OOH Industry a Bigger Footprint Across The State & Improved Profitability', industry leaders of Chennai & ROTN deliberated upon...
Progressive outdoor policies, concerted efforts by the industry to project the regional markets and engage national brands, and long-term project partnerships between civic boides and OOH...
The maximum share of voice for the brand via OOH presence was created at important and strategic footfalls/traffic locations, key arterial roads which are the lifelines...
Crossroads has used some 116 sites for the campaign, mainly comprising billboards. Media properties on bqs, skywalk and mall have also been innovatively used to run...
The campaign, executed by MOMS, used a range of formats from billboards, gantries, unipoles and skywalks to Metro pillars, bqs, mobile rotator, FOB and inflight seats.
BMC will earn an estimated Rs 100 crore as annual advertising revenue from the 24 skywalks
Anil Kannambille, Director, Accord Advertising, also sees a promising future in digital OOH
Kinetic India won the award for executing the launch campaign titled'Power Play' in Delhi, Mumbai and Bangalore
With a duration of five years, the contract involves different media formats in skywalks connecting through four routes of Mumbai.
