Address underlying issues to make railway packages attractive: Media owners

In OOH News By Bhawana Anand - August 28, 2017

Issues like prior permission of concerned municipal authorities, visibility into likely RoI, high license fee, and streamlining of other procedures need to be addressed in order for the OOH industry to view railway media investment opportunities more favourably

‘DOOH media attracting more brands’

In Digital OOH By M4G Bureau - August 18, 2017

S Kumar, MD of Srishti says the company sees immense scope in developing and promoting DOOH media assets

Digital technologies are transforming OOH advertising: Lokesh Kumar

In OOH News By Satarupa Chakraborty - December 21, 2016

There are three ways that technology is being embraced in the OOH space - Social Media Engagement, Augmented Reality and Virtual Reality, and Beacon Technology, says Kumar

Srishti Communications takes up associate sponsorship of OAC second year in a row

In OOH News By VJ Media Bureau - May 18, 2016

S Kumar, MD, Srishti Communications reaffirms that knowledge is the critical source of cutting-edge ideas and solutions. The OAC is a compelling opportunity for the OOH industry leaders and professionals to gain significant insights into current trends and future possibilities in the OOH space

'Railway media ensures maximum consumer connect for advertising brands'

In Viewpoints By M4G Bureau - August 11, 2015

Srishti Communications holds ad rights on railway media in a large number of cities. S Kumar, Founder and Managing Director of the firm, believes that advertising brands will profit the most by using railway media to connect with a wide cross-section of people. Kumar shares his views in an interview to Rajiv Raghunath. Edited excerpts:

Srishti Communications grows market presence with ad rights at New Delhi Rly Stn

In OOH News By VJ Media Bureau - July 09, 2015

The OOH firm recently bagged the ad rights on the Paharganj side of New Delhi Railway Station in an open tender for a period of three years

Srishti Group bags ad rights at Belgaum, Hospet & Hubli rly stations

In OOH News By VJ Media Bureau - July 07, 2015

Founder Director S Kumar says the win deepens Srishti Group's footprints in the South, especially in Tier II & III cities where business growth opportunities are growing

Srishti Communications bags sole ad rights at Davangere, Shimoga railway stations

In OOH News By Rajiv Raghunath - September 02, 2014

The firm has won the rights from the Mysore Division, of South Western Railway for a 5-year period through an open tendering process

Srishti Communications' DOOH network at Mysore Railway Station draws diverse brands

In OOH News By Rajiv Raghunath - August 20, 2014

The OOH firm runs a digital TV screens network inside the busy station

Srishti Communications plans to double battery carts at railway stations

In OOH News By Rajiv Raghunath - August 13, 2014

These carts serve the dual purpose of transporting citizen citizens and differently abled people across railway platforms and as advertising media