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‘Measurability has always been Achilles heel of OOH industry’
In Viewpoints By Aayush Mohanan - September 13, 2023
As the OOH industry gains momentum, solution providers aim to fix the missing piece of the puzzle – measurability of the medium. Magesh Poondi, CEO, ReLU AI Systems gives us an idea of how the adtech revolution is coming about in audience metrics in an interview with Aayush Mohanan.
IOAA Session at OAC 2022: Rachana Lokhande, Advisor to the Board of IOAA & Magesh Poondi, CEO, Relu Ai Systems to make a presentation on the OOH metrics platform
In OOH News By M4G Bureau - August 11, 2022
IOAA management will launch the audience metrics platform providing a common currency for Indian OOH.