Ampere & Royal Challengers Bangalore bring on a ‘sustainable’ cheer squad

In OOH News By M4G Bureau - April 04, 2023

The ‘Ampere Take Charge Squad’ wears a sustainable attire made of upcycled, recycled, and repurposed materials at IPL matches; musical instruments of the cheer squad are made from scrap materials, including discarded parts of appliances and petrol vehicles.

UK’s circular economy specialist Reconomy teams up with Out of Hand, MYgroup to convert printed banners into bags

In OOH Solutions By Rajiv Raghunath - May 31, 2022

Reconomy has partnered with outdoor signage, advertising and promotional materials experts Out of Hand and recycling specialists MYgroup to recycle printed banners into litter picking bags for charity Surfers Against Sewage

dentsu China partners UseDem to recycle poster, billboard vinyl into everyday use items

In OOH Solutions By M4G Bureau - June 11, 2021

‘Reducing waste of outdoor advertising is just the first of many initiatives to drive positive change’

Nestle UK&I to use 100% recycled paper for OOH branding

In Campaigns By M4G Bureau - March 25, 2021

The FMCG major is the first in UK to use 100% recycled paper for its outdoor campaigns and will use the new format to promote its brands Polo, KitKat, Quality Street, and Nescafé.

Posterscope & MediaCo launch 100% recycled paper for the UK OOH industry

In OOH Solutions By M4G Bureau - January 20, 2021

The product offers advertisers green printing techniques to small format outdoor posters with no loss of quality

Reliance Industry to use single-use plastic for roads construction

In OOH News By M4G Bureau - January 30, 2020

The company is looking to initiate dialogue with highway authority & individual states to supply plastic made mix for roads

Bisleri plans to teach importance of plastic recycling at Tata Mumbai Marathon

In OOH News By M4G Bureau - January 16, 2020

The brand will set up 20-25 sets of 3 bins signifying the image of the recycled products across the race track

LSGD Kerala claims no PVC recycling facility available

In OOH News By Bhawana Anand - November 22, 2019

SPIA has been highlighting the operations of Pioneer Polyleathers in Rudrapur which recycles used PVC flex

Reusing flex for a noble cause: ‘Clothing Man’ shows how

In OOH News By Bhawana Anand - November 06, 2019

In a conversation with Media4Growth, Anshu Gupta, also called the ‘Clothing Man’ and the Founder- Director of Goonj, a national voluntary organisation, shares how they recycle PVC flex banners and use them to serve the needy.

Deeya Panel Products offers platform for PVC Flex recycle

In OOH News By Pray Jani - October 21, 2019

The company is open to partnering with outdoor industry concessionaires to supply used PVC Flex to use for making building material