As the New Year unfolds industry players and specialist agencies that Outdoor Asia spoke to list down their plans for the year-- in short their resolutions...
The Kerala based Out of Home company will be servicing their South based clients' requirements for the Western region.
Its strategy of rock-bottom tariffs and barebone services has helped it break even within a year of launch. Can it sustain this growth?
Most brands worth their products today list engaging activation somewhere on top of their must-do marketing initiatives. So what has been their experience? And will activation...
The partnership will include innovative and exciting outdoor, cinema and TVC campaigns to position South Africa as the most preferred destination among potential Indian travellers.
Pan masala brand Pan Villas executes a high recall campaign in North India
MINI, the international car brand rolled out a digital OOH campaign, not to sell, but to simply make their customers feel extraordinarily special. International agency iris...
Organized by VJ Media Works, the event brought all the important stake holders of the OOH industry, such as Authorities, Brands, Agencies and Media Owners, on...
In a bid to strike a festive chord with its TG, Vodafone went on a major branding splash in Kolkata and Delhi. The brand booked strategic...
Zydus Wellness in partnership with DDB Mudra Max and brand ambassador celebrity chef Sanjeev Kapoor has launched the'Khushiyan gino, Calories nahi' campaign to promote its Sugar...
