Vinkoo Chakraborty, President, Rapport Chrome (an OOH arm of IPG Mediabrands India) says that OOH has sustained its position as a pivotal medium for creating impact...
The cutting-edge tool integrates diverse data points to drive efficient and precise cinema planning
Taking the audience through some real life scenarios of front-end technology use in retail and setting them against the context of consumer journey, Bhavin Kothari, CIO...
The campaign has also been executed on billboards, BQS, bus wraps, unipoles, digital screens, railway station media, and metro media.
Alongside Grab and Media360, the launch of CMC Invest reaches consumers through OOH displays, Grab ads, social media platforms, MRT station door ads, and in-person activation...
Pankaj Bellad, Business Head – LOGIC asserts why it’s important for buyers to understand all the critical aspects of a digital display solution to get the...
WOO Chief Operating Officer Mark Flys says: “We are delighted to see such a wide range of new members joining us from across the worldâ€.
Gautam Bhirani, Founder and CEO of Tagtalk.ai, believes that the role of content and engagement in out-of-home and digital display media has evolved dramatically to cater...
WOO APAC Forum featured a power-packed panel headed by Charles Parry-Okeden, CEO, ECN with discussants -- Andy Hamblin - CRO, LDSK; Franck Vidal, Director, Southeast Asia...
Gregory Fournier, General Manager, The Trade Desk spoke on programmatic advertising & omnichannel marketing
