Bridging the skills gap in Indian OOH as a part of outdoor media news & advertising

In OOH News By N Jayalakshmi - September 05, 2022

As OOH gets ready to embrace new dynamics, enabled by digital technologies and emerging advertiser needs, is the industry empowered with the right skills to match the evolving market demands? What are the key skills that can take the medium to new heights? How can these skills be groomed? How can it effectively become integral part of Outdoor media news and advertising? Can media exist without Advertising?

Lemma initiates ‘Har Gully Tiranga’ campaign on DOOH screens across the country

In OOH News By M4G Bureau - August 16, 2022

Thousands of screens from over 75 clusters and locations integrated with Lemma displayed the message of "75 years of Independence" programmatically as part of the campaign.

Roshan Publicity Founder Abdul Kader Shaikh passes away

In OOH News By M4G Bureau - July 27, 2022

Abdul Kader Shaikh led the Mumbai Outdoor Advertising Association (MHOA) as its chairman with great distinction, and under his guidance the OOH industry grew from strength to strength.

Connect OOH, Publicity Parlour craft an innovative, multi-city campaign for Vadilal

In Campaigns By M4G Bureau - May 05, 2022

Vadilal Group has invested in the two agencies the duties to manage the brand’s OOH media strategy, planning, buying, negotiation and campaign implementation

Adtech firm Excellent Publicity plans for major tech advancements, ad agency buyout with $500k funding

In Digital OOH By M4G Bureau - April 22, 2022

Vaishal Dalal, Co-Founder & Director of Excellent Publicity, says, “With this funding, we plan to expand our serviceable territories to all metro cities in India. We also plan to invest in further developing our Programmatic Advertising and Data Analysis technology.”

It would be business usual for OOH as MCD unifies, some short-term challenges notwithstanding

In OOH News By Rajiv Raghunath - April 07, 2022

Industry leaders believe the unification will likely lead to a consistent ad policy regime across all areas that were hitherto under 3 different civic bodies

Alakh Advertising takes up sponsorship of OOH Quiz at in-person India Talks OOH conference in Mumbai on Jan 18

In OOH News By M4G Bureau - December 09, 2021

Neeta Gulati and Geetika Gulati from Alakh Advertising & Publicity, feel the India Talks OOH conference comes just at the right time and the OOH Quiz held as part of it is a great way of engaging the participants.

“Expo will help us discover solutions that we didn’t know existed”

In OOH Solutions By N Jayalakshmi - December 08, 2021

Neeta Gulati, Director, Alakh Advertising & Publicity, shares with Media4Growth why the OOH Expo, to be held at Nehru Centre, Mumbai, on March 14-15, 2022, is important for the Indian OOH industry

Commuting for a good cause

In OOH News By M4G Bureau - December 03, 2021

As part of the on-going publicity efforts to encourage commuters to use contactless bank cards for public transport fare payment, Mastercard, Stellar Lifestyle Pte Ltd’s media and digital arm Stellar Ace have signed up as partners of the Unleash the Gates campaign with Transit Link Pte Ltd (TransitLink)

Garima Publicity wins ad rights at Siwan & Azamgarh railway stations

In OOH News By N Jayalakshmi - November 30, 2021

Siwan in Bihar and Azamgarh in UP are both important stations in their respective regions with over 120 trains passing through them and the media includes a mix of unipoles, gantries, lollypops, kiosks, signage, hoardings and billboards.