Sanket Rambhia, MD and CEO, Xtreme Media, a forerunner in the DOOH solutions business, presents a guide to choosing the right LED display partner
Satish Hooda, Founder of Raj Roshan sees a more meaningful engagement of innovators and mounters in campaign ideation and rollout plans.
The retail brand commemorates regional New Year celebrations in the country through a 360- degree marketing approach that is on till 15th April
Rules have been laid down for agency accreditation; new agencies may apply for provisional accreditation
Switzerland's leading OOH company APG|SGA is installing a total of 64 Escalator ePanels (32 screens) on five busy escalators at the heart of Zurich's main station
Without question, the OOH industry will transform, as will the overall ad business. The transformation as a result of digital has already had an impact on...
The IOAA advisory states that under the Service Tax rules, firms must raise bills within 14 days of completion of service. Delays in this regard will...
