Speaking at the East Talks OOH conference in Kolkata recently, Amit Taneja, Director, Adwise, highlighted that technology is going to be the most important enabler for...
The strength of NOMAD comes from the skill pool brought in by individuals with extensive work experience in full service media agencies, OOH, digital services and...
Arena Media bags the integrated media mandate of FMCG brand Bagrry's that will include the brand's OOH practices. The account will be handled from Arena's Gurgaon...
Vodafone 4G campaign recently went into an outdoor overdrive with metro rail branding, mall activations and traditional OOH
To reach maximum number of people and drive in footfalls to the event, the association has rolled out a strategic outdoor campaign in Kolkata with 40...
Havas media has bagged the integrated media mandate of Brick Eagle Group worth INR 20 crore. The account will be handled from Havas's Mumbai office.
Leading tea brand Goodricke taps a potential TG at the legendary Kolkata Book Fair 2016 by creating dramatic installations of teacups and teapot.
Out-of-home (OOH) adspend in the UK broke the £1 billion barrier in 2014, and is predicted to grow by 4.8% in 2016, according to forecasts from...
The 12th edition of the Outdoor Advertising Convention (OAC) will be held at the Hotel Grand Hyatt in Gurgaon during June 17-18 this year, where Pioneer...
Samsung J Series smartphone resorts to external and internal wraps of Mumbai Metro along with advertising through metro television and digital screens inside metro trains.
