There are three ways that technology is being embraced in the OOH space - Social Media Engagement, Augmented Reality and Virtual Reality, and Beacon Technology, says...
Kansai Nerocal Paints organised a Cyclathon to spread the message of health and hygiene. The brand paints 40 government schools across India as a part of...
Data is becoming increasingly important as marketers realise the benefits of delivering timely, contextual and personalized messages.
The Asia-Pacific market for DOOH advertising will be one of the fastest growing, attributed to the expected increase in the GDP in this region and increase...
A recent international study that was conducted in UK, France, Netherlands and Spain reveals that European consumers splash out on friends and family during the six...
Laqshya Solutions gives the fashion brand the pride of place at 40 prominent locations in the city
Age UK has launched a nationwide DOOH campaign to highlight the loneliness faced by some as December rolls around
The futuristic project will see sustainable creative installations integrated within Dubai Media City, Dubai Internet City and Dubai Knowledge Park
The OOH campaign, which was rolled out on November 14 for a period of one week, was principally executed by Bright Outdoor Media
CASHurDRIVE executes the cab branding of Viacom 18's Bigg Boss in Delhi and Mumbai
