Allotted for 10 years, the company will handle the rights for inside and outside media; along with activations at experiential spaces
The campaign, planned and executed by The Social Street, consisted of larger-than-life 3D figurines of a batsman’s avatar with the player himself missing -- symbolic of...
Arcona has partnered with Advir, a programmatic monetisation platform that specialises in AR and VR; Advir would allow owners of Digital Land to indicate which areas...
New integration gives brands and agencies access to Broadsign’s global network of DOOH publishers with enhanced automation and data-centric DOOH campaign planning
Standard Chartered is rolling out the new campaign messaging via TV, print and OOH; British Airways, Cathay Pacific, Emirates and Singapore Airlines flights will also carry...
Targeting the professional audience, the campaign was designed by mapping the routes and travel patterns of professionals to create a quick buzz about the new launch
The first campaign is expected to be out during Diwali season this year
In an experiment in energy conservation for Earth Day, Energy Upgrade California and DDB San Francisco took over a billboard in Los Angeles on Interstate 405...
The Lively Production team will coordinate the removal of the vinyl with OOH media vendors. It will also be involved in product selection, and production logistics
The draft guidelines are expected to be out in a month’s time; Noida Authority aims to mop up Rs 24 cr ad tax revenues a year
