OMI has executed the campaign in 48 cities
In association with Madison Media, the brand will execute various on-ground branding initiative during the league
The campaign was rolled out in Tier I & II cities that include Patna, Gaya, Muzzafarpur, Ranchi, Jamshedpur, Bokaro, Dhanbad, Varanasi, and Lucknow
However, the green material may not match flex in terms of speed of printing, durability
The agency will design strategies for the brand that will make the brand promise & experience a part of everyday consumer life and conversation
The agency will work as strategic and creative partner for fashion brands from the group
The campaign, executed by Kinetic India, has hit key markets -- Delhi, Bengaluru, Kolkata, Hyderabad, Ahmedabad, Chandigarh and Pune
The campaign is created and planned by Twitter in association with Ocean which operates the Piccadilly Lights on behalf of Landsec
Ventured in India this May, the brand has roped agency to handle communication, strategy, advertising and branding
The agency has been hired to unlock new consumer connections and maximise returns on media investments
