Wagh Bakri brews new initiative to fight Covid19 spread

In Campaigns By Pratima Pareek - January 21, 2021

The brand distributed green tea bags, sanitiser dispensers and shields to frontline Covid19 warriors

Wagh Bakri blends in with local expressions

In Campaigns By M4G Bureau - March 26, 2018

The tea brand launched an aggressive campaign, planned and executed by MOMS Outdoor Media Solutions, to deepen the connect with consumers in markets like Gujarat, Rajasthan, Madhya Pradesh, Maharashtra, Chhattisgarh and Karnataka

Wagh Bakri boards BMTC buses

In Gallery By M4G Bureau - September 22, 2017

The brand utilises the BMTC moving media to build high visibility across the city

Wagh Bakri travels miles with bus branding in Bengaluru

In Campaigns By M4G Bureau - September 21, 2017

The brand utilises the BMTC moving media to build high visibility across the city

Wagh Bakri Tea reinforces consumer bonding around'Pehli Mulakat'

In Campaigns By M4G Bureau - May 26, 2017

Wagh Bakri Tea Group's'Pehli Mulakat' campaign touches upon the beauty of human relationship. Human relationships are intrinsic to brand Wagh Bakri Tea.

Let's limit the number of hoardings a city can have: Parag Desai

In OOH News By Satarupa Chakraborty - December 20, 2016

Desai suggested a creative use of OOH space in terms of what works where

Jitendra Chauhan, Parag Desai to address 1st Gujarat Talks OOH Conference on Dec 16

In OOH News By VJ Media Bureau - December 12, 2016

Jitendra Chauhan, Chairman & Managing Director, JadeBlue Lifestyle India Ltd, will deliver the inaugural address on the theme'How OOH industry can contribute to Gujarat's sustained growth & development', and Parag Desai, Executive Director, Sales & Marketing, Wagh Bakri Tea Group, will speak on the theme'In what ways can OOH influence consumer behaviour & preferences in the FMCG space'

'OOH impacts perception'

In Viewpoints By M4G Bureau - January 15, 2014

Parag Desai, Executive Director- Wagh Bakri Tea Group, tells Outdoor Asia how an effective OOH campaign helps enhance the brand value in the minds of the consumers.

Striking the regional chord

In Viewpoints By M4G Bureau - October 09, 2013

Tea brand Wagh Bakri is an active player in the west with a loyal customer base. During this Ganapathy festival, the brand went all out on the outdoor medium to highlights its presence and tap the target audience. Parag Desai- Executive Director, Wagh Bakri Tea Group, shares with Outdor Asia on how the brand went about it.

A dash of Bollywood masala to Wagh Bakri's brewing new campaign

In OOH News By Nabamita Chatterjee - August 23, 2013

The brand has tied up with Balaji Motion Pictures for the promo of 'Once Upon a Time in Mumbai Dobaara' focusing on the Gujarat and Maharashtra markets.