Results For "Pandemic"
85 News Found
OOH to be back in growth mode, says dentsu global report
In Research By Bhawana Anand - February 10, 2021
With the recovery of auto and passenger traffic, OOH ad spend is expected to recover at 14.9% growth in 2021, according to the report
Posterscope publishes 2021 Predictions for OOH planning in a post-pandemic world
In Research By M4G Bureau - January 18, 2021
The predictions focus on how to navigate the OOH landscape during and post the Covid-19 pandemic, including what this means for brands and clients
OOH those exits & entries of 2020
In OOH News By Bhawana Anand - December 30, 2020
Even as the OOH industry grappled with the pandemic’s impact on business this year, there were quite a few senior-level resignations and appointments, adding a surprise element
Just shout it out, says Dabur Stresscom campaign
In Campaigns By M4G Bureau - December 30, 2020
The brand kicked off the ‘Shout Out Stress’, campaign to enable people work out their pandemic induced frustrations, through a soundproof scream booth mounted on top of a moving vehicle
OOH set to become 2nd fastest growing medium in 2021, says WARC Global report
In Research By M4G Bureau - December 02, 2020
Highlighting the aftermath of the pandemic, the report states that the Global ad market will take years to recover from COVID-19
APAC media owners join forces to DEFEAT the pandemic
In Digital OOH By M4G Bureau - December 01, 2020
LMX is amplifying the creatives on partner screens across Singapore, Malaysia, Indonesia, Philippines, and India
‘Micro-buying is growing by the minute’
In Viewpoints By Rajiv Raghunath - November 23, 2020
The pandemic has accelerated the need for micro-buying and contextual campaigns, states Radu Bogdan Savonea, Co-Founder & CEO of TPS Engage, a dynamic self-service DOOH programmatic DSP, works with over 100.000 digital
Uber to launch ‘Safer For Each Other 2.0’ 360-degree campaign
In OOH News By M4G Bureau - November 11, 2020
On the onset of ongoing pandemic, the brand reassures passengers’ safety in the second part of campaign
‘Experiential marketing industry has lost fortune in the last six months’
In Viewpoints By Bhawana Anand - October 22, 2020
Divanshi Gupta, Director, The Marcom Avenue, shares the state of BTL/experiential marketing industry, badly hit by the impact of Covid19 pandemic
Calcutta HC ruling impacts OOH business of eastern India during Durga Puja
In OOH News By Pray Jani - October 21, 2020
According to media owners, usually, during Durga Puja festival, media occupancy rate is 90% but this time they are finding it difficult to keep even 20% of the media occupied; Sales have fallen by 70% and due to no pandal branding, accounting loss of approx. INR 1.5 crore business