BackLite Media signs 10-year partnership with Gulf Related, the developers of The Galleria Al Maryah Island, a luxury retail and dining destination in Abu Dhabi
Also, programmatic OOH buying is gaining momentum, he says
Through this collaboration, Panasonic aims to expand its technology benefits to a larger vendors ecosystem
Smart Reach ensures brands are targeting the right audience and provides access to more than 500 specific audience segments based on buyergraphics, demographics, psychographics and consumer...
Summit topics include the digitisation of out-of-home advertising, multi-screen engagement, use of location data, programmatic, among others
‘Urbanization is a huge benefit for the OOH industry’
‘10K-cr valuation for OOH industry is close reality’: Alok Jalan
Signpost India has executed the promotional campaign for Air Asia in the Central Business Districts of Bengaluru
Along with bringing Transparent OLED signage in the Indian market, the electronic giant also launched new display products exclusive to the Indian OOH market
Arguably the largest digital billboard in the southern hemisphere, oOh!’s 400 sq. m ‘Big Morety’ will complement a wider roll out of digital screens across the...
