DDB Mudra Max has executed an OOH campaign to promote the Pro Kabaddi League team as part of an integrated marketing and communication strategy
DDB Mudra Group has announced the re-constitution of its executive board and the creation of the group creative council and the strategic planning council
Nabendu Bhattacharyya will continue as CEO and Managing Director of Milestone Brandcom, reporting to Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network South Asia
The election of new Committee Members for the year 2014-15 will be held on September 19; the newly elected Committee Members will then nominate from among...
The agency aims to provide turnkey solutions for both ATL and BTL activities
Indian OOH leaders believe that adoption of best practices, quality improvements across the board, and some course corrections will go a long way toward driving the...
Times OOH senior management talks about what it took to grow the company's turnover ten-fold in a matter of 7 years
Down the years, category advertisers like BFSI, media & entertainment, FMCG, telecom and real estate have had a domineering presence in the Indian OOH space. These...
DOOH has the makings to make it big, say industry leaders
The Indian OOH media is at an inflection point. On one side, there is a big opportunity to engage with a greater number of advertising brands....
