The first wave of newly digitised taxicabs is expected to begin roll out in May 2021, with an estimated 1,500 digitised taxicabs by fall.
The strategic alliance entails Lemma’s Demand Side Platform integration with VIOOH’s network of managed media owned programmatically-enabled screens to be accessed by users
Sriram has over 30 years of experience in the media and advertising industry across Asia
This venture will enable Digital out of home advertisers to device omnichannel strategies, leveraging data
Also, programmatic OOH buying is gaining momentum, he says
The announcement is regarding the launch of Western Union’s new money transfer application and its relaunched website
HiveMinds is a Bengaluru-based performance digital agency that counts among its clients BigBasket, ABOF, ClearTrip, CloudNine Hospitals among others
Amidst the multi-agency pitch, Havas Media Group India has been awarded the integrated media mandate of lingerie and nightwear brand, Clovia, and Holiday IQ, India's largest...
