A 75Media guide on how to create an impactful OOH campaign

In Research By M4G Bureau - June 23, 2023

The beauty of out-of-home is that it’s very scalable – so it’s as suitable for global brands as it for small local businesses, says Paul Inman, MD of UKJ’s 75Media

India Daily Live launches country-wide DOOH campaign

In Campaigns By M4G Bureau - June 15, 2023

The newly launched news channel made use of as many as 2,000 digital screens across numerous cities in India

Vadilal goes all in this summer with the launch of pan-India campaign of its ice creams

In Campaigns By M4G Bureau - May 23, 2023

As the summer reaches its peak, Vadilal has found the perfect opportunity to launch an OOH campaign to promote its range of sweet treats

Broadsign ushers in next-generation ad server

In Digital OOH By M4G Bureau - May 17, 2023

Advertisers have often had access to better targeting tools than OOH campaign planners, but the Broadsign Ad Server challenges that history, providing media owners with the same flexibility and comprehensive targeting capabilities.

OOH advertising attracts more attention than social media, streaming ads: UK-based 75Media

In Research By M4G Bureau - April 19, 2023

Joe Lawson, Sales Sirector, 75Media shares 12 tips to ensure OOH campaigns drive sales

Sunrisers Hyderabad partners with Mera Hoardings for multi city OOH campaign

In Digital OOH By M4G Bureau - April 18, 2023

The campaign sees Mera Hoardings making extensive use of their media assets across Andhra Pradesh and Telangana

‘Even a modest increase in DOOH screens will lead to a burgeoning pDOOH industry’

In Digital OOH By M4G Bureau - April 13, 2023

“Working with numerous brands and launching over 500+ programmatic DOOH campaigns has proven that this is a reality, that it has been tested,” asserts Gulab Patil, Founder & CEO, Lemma in an interview with Rajiv Raghunath.

20th Century Studios bags top honours at OBIE Awards 2023 for ‘Avatar: The Way of Water’ spectacular OOH campaign

In OOH News By M4G Bureau - March 30, 2023

The OBIE Hall of Fame went to Netflix for their consistently exceptional creative work

Closeup crafts ‘Refreshing DOOH Campaign’ in Ahmedabad

In Campaigns By M4G Bureau - March 14, 2023

Planned by Rapport Outdoor, the campaign promoting ‘Closeup Triple Fresh Formula Toothpaste’ has been rolled out exclusively on DOOH billboards operated by Times OOH.

UK’s EE launches DOOH campaign to help Manchester Stay Connected at Night

In Digital OOH By M4G Bureau - February 28, 2023

Saatchi & Saatchi London uses Ocean’s OOH tech in Manchester City Centre to power the EE campaign.