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OAC 2013: Activation will have its own role to play
In OOH News By VJ Media Bureau - July 06, 2013
Panelists discuss the role of Activation in OOH Advertising and explore the question of whether Activation is a threat to traditional OOH.
OAC 2013: Is Activation a threat to Traditional OOH?
In OOH News By - June 21, 2013
Is activation going to a next big thing? Find out more at the session on"Is Activation a threat to Traditional OOH?†at Outdoor Advertising Convention (OAC) 2013, Goa.