‘Selection Day’ bats in the outdoor

In Campaigns By M4G Bureau - January 02, 2019

Netflix once again takes the OOH route for the big impact

‘Global brands seek more creative use of OOH’

In Viewpoints By Bhawana Anand - November 12, 2018

Anita Nayyar, CEO - India & South Asia, Havas Media Group and CEO - Havas Group, North India shares her perspectives on the key factors that will induce global brands to go big on Indian OOH canvas

Netflix expands billboard ownership in West Hollywood

In OOH News By M4G Bureau - October 17, 2018

The streaming major in recent months has purchased at least 18 billboard faces from Regency Outdoor Advertising, in a deal estimated to be worth tens of millions of dollars

‘Ghoul’ screams horror on OOH

In Gallery By Bhawana Anand - August 24, 2018

Netflix has run the campaign in 2 phases, drawing a lot of attention to the show

‘Ghoul’ screams horror on OOH

In Gallery By - August 22, 2018

Netflix has run the campaign in 2 phases, drawing a lot of attention to the show

‘Ghoul’ screams horror on OOH

In Campaigns By M4G Bureau - August 22, 2018

Netflix has run the campaign in 2 phases, drawing a lot of attention to the show

Sacred Games makes a big splash on OOH

In Campaigns By M4G Bureau - July 13, 2018

True to its preference for the larger than life presence in the OOH space, Netflix has gone big on the large format to promote the web TV series

Netflix asserts leadership via OOH in Hollywood

In OOH News By M4G Bureau - July 03, 2018

The company will reportedly soon own up to 35 billboard displays on roughly two dozen structures along West Hollywood's famed Sunset Strip

Netflix gives a glimpse of ‘Lust Stories’ & more at IGI Airport

In Campaigns By M4G Bureau - June 26, 2018

The OTT premium brand utilises digital format to play promos of their latest series at T3 departure gates

Futek adorns Ambience Mall Vasant Kunj with high-end screens

In Digital OOH By Bhawana Anand - June 18, 2018

The ultra-lightweight LED panels, imported from Korea, are already featuring campaigns of major brands like Coca-Cola, Netflix, among others