Will 2025 see the beginning of a new era for OOH where pDOOH becomes a commonly accepted part of the ecosystem? If so, what will it...
Launched on March 17 in Piazza XXV Aprile with Nati per Vivere
Vinkoo Chakraborty, President of Rapport Chrome, shares her journey of leadership, resilience, and the evolving role of women in the OOH industry.
The campaign, built around the tagline “Bura na mano, Holi hai. Holi ka samaan in just 10 minutes,” highlights Swiggy Instamart’s promise of rapid delivery for...
To bring this philosophy to life, Kotak has rolling out a high-impact multi-channel OOH marketing campaign
The naming rights have been acquired in a strategic partnership with MOMS and TIML
Embrace AI as your partner, not your replacement, says Dino Burbidge, Consultant, Founder of Dinova, as he decodes the impact of AI on the whole creative...
After three hours, the countdown reached zero, and the billboard was unveiled to reveal a larger-than-life 3D steaming plate of biryani
The campaign playfully invites consumers to test it themselves—simply taking a sip of tea in front of a mirror, where the image of Good Day seemingly...
Each year, Ocean donates 2% of the UK’s reported revenue in screen space to organisations associated with sustainability and the preservation of the planet for current...
