Designed as a larger-than-life safe, this activation provides over 600 free lockers, allowing devotees to securely store their belongings before taking a holy dip at the...
Abhinav Iyer, Sr General Manager - Marketing & Strategy, Muthoot Finance in an interview with Rajiv Raghunath. Edited excerpts
Abhinav has been the driving force behind Muthoot's marketing initiatives for close to a decade
BMeG has also executed the Muthoot Forex campaign in Kochi market
Platinum Outdoor has executed the multi-format campaign in three cities using 1,400+ media units
Over the last 8 years, Abhinav has led a plethora of transformational marketing initiatives for Muthoot Finance, including the engagement of Amitabh Bachchan as the Brand...
The brand has partnered with Platinum Outdoor for impactful reach in southern towns/cities
After more than four months, a variety of brand categories have showed up in Delhi market to re-engage customers
In partnership with Brandscope, the campaign featuring brand ambassador Amitabh Bachchan has been carried out in 50 cities and an over 200 sites
Metro station semi-naming rights offer great brand recognition
