Results For "Muthoot"
28 News Found
‘Metro station branding has emerged as an integral part of our media mix’
In Viewpoints By Rajiv Raghunath - November 16, 2023
Abhinav Iyer, Senior General Manager – Marketing & Strategy, The Muthoot Group shares his perspective on the brand’s outlook on transit media, Metro media in particular, in the wake of the launch of ‘The Muthoot Group Railway Station’ metro in Jaipur. Excerpts of the interview with Rajiv Raghunath
Abhinav Iyer, SGM – Marketing & Strategy, Muthoot Group joins OAA 2023 Jury
In OOH News By M4G Bureau - May 23, 2023
Abhinav has been the driving force behind Muthoot’s marketing initiatives for close to a decade
Bharat Media Group rolls out Muthoot Finance’s Goldman campaign in TN, Telangana
In Campaigns By M4G Bureau - November 07, 2022
BMeG has also executed the Muthoot Forex campaign in Kochi market
'Put Your Gold to Work' suggests Muthoot Finance
In OOH News By M4G Bureau - October 21, 2022
Platinum Outdoor has executed the multi-format campaign in three cities using 1,400+ media units
Abhinav Iyer, GM - Marketing & Strategy, Muthoot Finance & The Muthoot Group, part of OAA 2022 jury
In OOH News By M4G Bureau - June 14, 2022
Over the last 8 years, Abhinav has led a plethora of transformational marketing initiatives for Muthoot Finance, including the engagement of Amitabh Bachchan as the Brand Ambassador, partnering with Chennai Super Kings as their Principal Team Partner, associating with India Super League and Jaipur Pink Panthers, to name a few
Right medium for right message: Is OOH evolving towards social connect?
In OOH News By N Jayalakshmi - July 27, 2021
At a time when brands are going all out to win back consumer trust and reinstate their standing in a more socially responsible context, OOH could well be the most appropriate medium to spread a community inclusive brand narrative. This also means redefining the medium in terms of its creativity and scope for engagement.
‘OOH must be an integral part of a brand manager’s media mix’
In Viewpoints By N Jayalakshmi - July 05, 2021
Abhinav Iyer, General Manager (Marketing & Strategy) - The Muthoot Group (Muthoot Finance), shares with Media 4Growth, the brand’s approach to the Out-of-Home medium, ow it has delivered for the brand, the opportunities for DOOH and more…
Lalithaa Jewellery opts AG-DMS CMRL Station for semi-naming branding
In OOH News By M4G Bureau - November 23, 2020
The media rights for the CMRL are handled by Mark Metro
Muthoot Finance plans wide-spread OOH campaign to promote ‘Muthoot Ayush Gold Loan’ scheme
In Campaigns By M4G Bureau - August 27, 2020
The brand has partnered with Platinum Outdoor for impactful reach in southern towns/cities
Delhi market gets ‘alive’ with new campaigns displays
In Campaigns By M4G Bureau - August 24, 2020
After more than four months, a variety of brand categories have showed up in Delhi market to re-engage customers