Results For "Mumbai-OOH"
20 News Found
‘TV and DOOH complement each other’
In Viewpoints By Aayush Mohanan - August 18, 2023
Anindya Khare, Marketing Head, Zee Media talks to Media4Growth on the differences between TV, OOH and the possibilities that the medium offers advertisers.
Mumbai OOH: The New Maximum
In OOH News By Aayush Mohanan - May 31, 2023
The Maximum City is seeing a new OOH landscape unravel as varied DOOH formats take positions alongside the larger-than-life traditional media, providing the advertising brands with a compelling bouquet of outdoor media options. Aayush Mohanan captures the insightful observations shared by leading Mumbai OOH media owners.
What keeps Mumbai OOH ticking
In OOH News By M4G Bureau - May 15, 2023
A large city population, high GDP and personal income levels, high traffic density, northbound retail consumption, and growing industrial and commercial activities are among the chief factors that make Mumbai the most attractive OOH advertising destinations in the country.
‘Mumbai Meri Jaan’ exudes high energy in the Maximum City
In Campaigns By M4G Bureau - April 13, 2023
Snapshots of the campaigns in the city
‘Mumbai OOH has the potential to grow at 15% YoY’
In Viewpoints By M4G Bureau - April 10, 2023
The future of OOH in Mumbai will be driven by audience measurement, ad tech and an increased interest in DOOH, says Junaid Shaikh, MD, Roshanspace Brandcom in an exclusive interview with Media4Growth.
When Mumbai OOH wore the ‘Jersey’
In Campaigns By M4G Bureau - May 02, 2022
Minimax executed the multi-format campaign in Mumbai
Bustle back in Mumbai OOH
In Campaigns By M4G Bureau - February 25, 2021
Bright Outdoor has various categories of brands partnering with it to appear on large format OOH sites in the city
Mumbai OOH set for new policies
In OOH News By M4G Bureau - February 08, 2021
The BMC has also announced new property development under the PPP model as part of the new policy
Relief for Mumbai OOH as HC issues interim order on license fee for May
In OOH News By Bhawana Anand - May 26, 2020
BMC directed not to collect fee for May or initiate any coercive measures against OOH media owners
The Big Picture not showing on Mumbai OOH canvas
In OOH News By Pray Jani - May 26, 2020
Bollywood and regional movie releases are not seen on the OOH canvas but media owners are hopeful that the OOH campaigns will start rolling post lockdown