Vijaya Advertising acquires rights for Bangalore Metro lines

In OOH News By VJ Media Bureau - December 18, 2013

The agency acquired sole rights for branding on the pillars and overhead panels (gantries) on the route 3 & 3a green line of the Bengaluru Namma Metro for a period of four years

Times Innovative Media wins Mumbai Metro rights

In OOH News By VJ Media Bureau - December 17, 2013

TIML acquires Mumbai Metro Line I under the Public Private Partnership

MTV,'What the Fish' celebrate World Aids Day

In OOH News By VJ Media Bureau - December 06, 2013

MTV and What The Fish promote promote safe sex in three metro cities on the occasion of World Aids Day.

Medimix makes them go'Mirror, mirror"¦'

In OOH News By Bhawana Anand - December 02, 2013

Medimix, an Ayurvedic Face Wash product from Cholayil, has developed an innovative mirror advertisement at the New Delhi Metro Rail. The brand's women centric campaign was developed with the support of Prime Market Reach, the OOH agency and EG Communication, a media owning firm.

Innovative outdoor display permitted at Rapid Metro, Gurgaon

In OOH News By Bhawana Anand - November 13, 2013

The rapid metro will offer various advertising opportunities like train wrap, pillar wraps, video ad films on LED screens, high quality tri-vision, regular wall wraps and station branding.

Metro Musings: Whither OOH?

In OOH News By Bhawana Anand - October 22, 2013

It has been hailed as the next big thing in terms of OOH locations to capture the TG. But the Metro in many places has yet to really emerge as the must-go destination for brands in the context of OOH advertising. Are the brands simply being cynical or is there a serious flaw with the media available here? Outdoor Asia probes the reasons behind this by talking to different media concessioners who are dealing with this property.

The 3C Company runs Eco-friendly message

In OOH News By VJ Media Bureau - September 27, 2013

The real estate brand ties up with RMGL to spread the awareness about"Green Living”.

A Maha OOH show for KBC 7

In Campaigns By Bhawana Anand - September 10, 2013

Sony Channel's OOH promo for'Kaun Banega Crorepati's' 7th edition is all about triggering curiosity around everyday trivia and reiterate brand recall across metros and formats.

Hindustan Times launches'Your Gurgaon, Your Voice' campaign

In OOH News By VJ Media Bureau - June 29, 2013

DDB MudraMax creates a high decibel OOH campaign by using unipoles, traffic signals, metro pillar panels and wall wraps to amplify the tagline - "Your Gurgaon, Your Voice”.

ITC's eye-catching campaign for'Engage'

In Campaigns By Nabamita Chatterjee - June 27, 2013

The strategic launch campaign for ITC's new deodorant'Engage' from their personal care division attracted the numerous eyeballs in the metro cities Kolkata and Delhi.