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Brand engagement, metrics, DOOH, creativity stood out in OAC Day 2 deliberations
Brand engagement, metrics, DOOH, creativity stood out in OAC Day 2 deliberations

In OOH News By N Jayalakshmi - August 22, 2022

From audience measurement and role of technology, to leveraging creativity and enhancing the competitive quotient of OOH, the second and concluding day of OAC 2022 set new milestones for the OOH eco-system through an engaging lineup of speakers and sessions.

Audience Measurement booklet launched at OAC 2022
Audience Measurement booklet launched at OAC 2022

In OOH News By M4G Bureau - August 18, 2022

The booklet available on the OAC app for download, takes the users through the metrics platform Roadstar & Telescope developed by ReLU AI System, and was launched by the Indian Outdoor Advertising Association (IOAA) at the Outdoor Advertising Convention (OAC) 2022 being held at Westin Mumbai Powai Lake.

IOAA Session at OAC 2022: Rachana Lokhande, Advisor to the Board of IOAA & Magesh Poondi, CEO, Relu Ai Systems to make a presentation on the OOH metrics platform
IOAA Session at OAC 2022: Rachana Lokhande, Advisor to the Board of IOAA & Magesh Poondi, CEO, Relu Ai Systems to make a presentation on the OOH metrics platform

In OOH News By M4G Bureau - August 11, 2022

IOAA management will launch the audience metrics platform providing a common currency for Indian OOH.

OAA Jury expands - Bajaj Auto’s Abhinav Sharma joins the lineup
OAA Jury expands - Bajaj Auto’s Abhinav Sharma joins the lineup

In OOH News By M4G Bureau - July 09, 2022

Abhinav, who is the Category Head for Sport/Electric at Bajaj Auto, is responsible for proposing, creating & executing brand marketing & communication for the ‘sport’ motorcycling category - domestic market - and subsequently building a go-to-market plan to meet business and brand metrics.

MOOH metrics specialist StreetMetrics goes past 1 billion miles of ads
MOOH metrics specialist StreetMetrics goes past 1 billion miles of ads

In OOH Solutions By Rajiv Raghunath - May 19, 2022

“Our goal was to answer the question, how effective are advertisements placed on vehicles,” states the company.

MOOH solutions firm StreetMetrics launches StreetCity
MOOH solutions firm StreetMetrics launches StreetCity

In OOH News By Rajiv Raghunath - March 24, 2022

StreetMetrics partnered with Voxel Worlds, a realistic proptech design studio, to build StreetCity.

Building a global approach to OOH audience metrics
Building a global approach to OOH audience metrics

In Viewpoints By - March 14, 2022

Gideon Adey, CEO of OOH consultancy business GUROOH, highlights the opportunity for shared learnings from building a common currency for OOH.

ROAD to Africa’s OOH growth
ROAD to Africa’s OOH growth

In OOH News By Rajiv Raghunath - February 07, 2022

Trish Guildford, General Manager of the Out of Home Measurement Council, South Africa and Jorja Wilkins, Executive, Marketing and Marketing Services at Primedia Outdoor share their perspectives on the development and use of OOH audience measurement metrics, in the WOO Africa Forum session anchored by GUROOH CEO Gideon Adey.

Common currency, standardisation of OOH will spur growth of highly diverse African OOH markets: Celia Collins
Common currency, standardisation of OOH will spur growth of highly diverse African OOH markets: Celia Collins

In OOH News By Rajiv Raghunath - February 04, 2022

Celia Collins, General Manager Africa, Omnicom MediaGroup shared her perspectives on the African OOH market in conversation with Tom Goddard, President & Executive Chairman, WOO in the virtual Africa Forum organised on Feb 3

‘Direct concerted efforts to build & promote OOH audience metrics’
‘Direct concerted efforts to build & promote OOH audience metrics’

In Research By Rajiv Raghunath - November 08, 2021

Experts underlined the criticality of developing robust audience measurement metrics for propelling OOH growth in Asian markets, while addressing the Asia Forum of World Out of Home Organization (WOO)

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