“OOH is regaining relevance as brands seek to leverage its unique ability to reach consumers in real-world environments,” says Archana Agarwal.
With over 25 years of experience, Archana is an experienced media strategist, integrated communications expert and a digital specialist.
The discussion will centre on 'What should OOH do to attract more brand spends'.
With 25 years of experience behind her, Archana is an accomplished media professional, who has done stints with leading agencies such as Group M & McCann-Erickson,...
With the introduction of Prime XOOH, the leading Africa focused media and advertising group will have a focused collective of multi-disciplinary individuals to develop novel and...
Globally, advertisers are trying to rein in marketing expenditure in a low interest rate, cost-conscious and return on investment environment
Before joining IKON, Prabhakar worked as Senior Media Director with Dentsu Communications.
