Clutter-breaking OOH campaign by Vredestein

In Campaigns By M4G Bureau - December 13, 2023

Vikram Garga, Group Head, Marketing, Asia Pacific, Middle East and Africa. Apollo Tyres Ltd says, “I believe this innovative campaign with 3D creatives would appeal to the premium customers in Mumbai. We have already identified similar locations in other metropolitan cities, with high consumer base for Vredestein tyres, to roll out striking campaigns.”

The Fern Hotels & Resorts appoints Deepak Kadam GM Marketing

In OOH News By M4G Bureau - December 12, 2023

“The company's commitment to building eco-sensitive hotels aligns perfectly with my own professional philosophy, and I am eager to lead the marketing team to new achievements,” says Deepak Kadam

Marketing lessons for success

In Viewpoints By M4G Bureau - December 11, 2023

Marketing expert Sandro Okropiridze, Co-Founder & CEO, STORI, an AI-powered martech platform shares his perspectives on marketing tactics in a challenging economic environment

Apruva Sircar, SVP & Head – Marketing, Bandhan Bank to anchor 2nd M4G OOH Quizathon on Dec 22

In OOH News By M4G Bureau - December 01, 2023

Winner will receive a cash prize of Rs 20,000 and the Runner-up Rs 15,000

Elevite Media collaborates with JK Tyre for co-branding with Bollywood mega blockbuster Tiger 3

In Campaigns By M4G Bureau - November 30, 2023

Elevite Media, known for its innovative and impactful marketing strategies, weaved the magic of cinema with the reliability and quality associated with JK Tyre

Madison Loop wins integrated account of Oberoi Realty

In OOH News By M4G Bureau - November 30, 2023

The agency will oversee creative, digital media, social media and performance marketing for the client

1st M4G OOH Quizathon will go live today on Media4Growth at 4PM

In OOH News By M4G Bureau - November 24, 2023

Arakaprava Ray, Head, Marketing Strategy, Brand Partnerships & Events, HSBC India to conduct the contest

IOAA appoints Praveen Vadhera as CEO

In OOH News By M4G Bureau - November 20, 2023

Praveen Vadhera commands 30+ years of agency experience in the realms of brand building, branding & design, OOH media, shopper marketing & retail design, behavioural analytics, experiential brand intervention, exhibitions and designing technology oriented solutions for brands.

‘Metro station branding has emerged as an integral part of our media mix’

In Viewpoints By Rajiv Raghunath - November 16, 2023

Abhinav Iyer, Senior General Manager – Marketing & Strategy, The Muthoot Group shares his perspective on the brand’s outlook on transit media, Metro media in particular, in the wake of the launch of ‘The Muthoot Group Railway Station’ metro in Jaipur. Excerpts of the interview with Rajiv Raghunath

Agung Prihambodo portrays the growthscape of Indonesian OOH market

In OOH News By Rajiv Raghunath - November 09, 2023

Agung Prihambodo Marketing Director with AMG Indonesia highlighted Indonesia OOH’s growth avenues at WOO Bali meet