Havas Media bags integrated media duties of ACC Cement

In OOH News By M4G Bureau - March 13, 2020

The agency will develop a robust strategy for our brand and add impetus to all our marketing initiatives

Hyperspace launches Engage Hyperlocal

In OOH News By M4G Bureau - February 12, 2020

It offers efficiency OOH, cinema and various other guerrilla marketing initiatives all under a single roof, ensuring a highly targeted and optimised marketing effort

3 sips to book OYO Rooms

In Campaigns By Bhawana Anand - August 30, 2018

OYO Rooms has launched an offline marketing initiative with paper cup branding in association with GingerCup

Pizza Hut joins hands with Dabbawalas to celebrate 9k milestone

In Gallery By M4G Bureau - December 27, 2017

The activity was conducted to celebrate the opening of 9000th international restaurant, in Mumbai; Vibgyor Brand Services executed the experiential marketing initiative that also saw activities in Delhi, Kolkata and Hyderabad

Pizza Hut joins hands with Dabbawalas to celebrate 9k milestone

In Campaigns By M4G Bureau - December 27, 2017

The activity was conducted to celebrate the opening of 9000th international restaurant, in Mumbai; Vibgyor Brand Services executed the experiential marketing initiative that also saw activities in Delhi, Kolkata and Hyderabad

ALTBalaji hails 20,000 auto rickshaws to promote Ragini MMS Returns

In Campaigns By M4G Bureau - October 30, 2017

ALTBalaji has embarked on an interesting marketing initiative by using auto-rickshaws to promote their digital show across North and West India

Activation versus traditional OOH

In OOH News By Bhawana Anand & Munmun Saha - December 12, 2013

Most brands worth their products today list engaging activation somewhere on top of their must-do marketing initiatives. So what has been their experience? And will activation replace traditional OOH? A few brands answer these questions as they share their take and experience in the area of activation.