'OOH media has not got its due'

In Viewpoints By M4G Bureau - February 22, 2016

Vikram Sakuja joined Madison Media and Madison OOH as the CEO and Board Member, in the latter part of 2015. Outdoor Asia caught up with Vikram to know more about his goals and ambitions for Madison World -- in particular the OOH business.

Madison IES & Roca break a taboo on World Toilet Day

In OOH News By VJ Media Bureau - December 01, 2015

The campaign inspired, motivated and educated those present to talk, discuss, inspire and sensitise others on the need to have proper sanitation for all.

Madison OOH launches suite of planning tools

In OOH News By VJ Media Bureau - November 19, 2015

According to Madison, all these tools will make the media planner's life more scientific and facilitate objective site selection, by allowing planners to make a data based decision and benchmarking the weight & impact of various OOH campaigns.

Madison OOH creates an interesting clock for Engage Deodorants

In Campaigns By Satarupa Chakraborty - September 08, 2015

Unlike static pictures on the billboard, MOMS has used giant versions of moving deodorant bottles as arms of a clock to depict the freshness it promises to offer.

Madison OOH unveils Parachute Hair Oil's new variant in Mumbai

In Campaigns By VJ Media Bureau - August 07, 2015

The frequency of the highly visible Parachute campaign was built through branding bus shelters and metros stations also.

Raise advertiser confidence in OOH: Sam Balsara

In OOH News By VJ Media Bureau - July 30, 2015

Sam Balsara, Chairman, Madison World, said it was imperative for the industry to reduce the clutter in the ad message. He threw light on two key factors that will invigorate OOH industry growth

Vikram Sakhuja to join Madison Media group as equity partner

In OOH News By VJ Media Bureau - April 22, 2015

An alumnus of IIT Delhi and IIM Calcutta, Sakhuja has over 28 years of experience with Advertisers (P&G, Coca-Cola), Broadcaster (Star TV) and Media Agency (GroupM). His former roles include Global Strategic Development Officer GroupM, Global CEO of Maxus, CEO of GroupM South Asia and Mindshare South Asia.

Leaders debate pros & cons of media owner-cum-agency business

In OOH News By VJ Media Bureau - July 05, 2014

Session was moderated by Sam Balsara, Chairman & MD, Madison World, and addressed by Alok Jalan, Managing Director, Laqshya Media Group, Bhavana Mittal, Head of Media, Indian Sub-Continent, CBS Global Media, GSK, Armino Ribeiro, CEO, Madison OOH Media Group, and Raj Mohanty, Vice President, Kinetic Worldwide India

10TH Outdoor Advertising Convention begins today

In OOH News By VJ Media Bureau - July 04, 2014

OAC 2014 gets underway at Grand Hyatt, Goa

OOH leaders to discuss pros & cons of media owner-cum-agency firms

In OOH News By VJ Media Bureau - July 03, 2014

OAC 2014 will feature a session on the theme addressed by Sam Balsara, Chairman & MD, Madison World; Pawan Bansal, Chief Operating Officer, Jagran Engage; Alok Jalan, MD, Laqshya Media Group, and Raj Mohanty, Vice President Kinetic Worldwide India