Mr. M goes larger than life at Cyber Hub-Gurgaon

In Campaigns By Bhawana Anand - January 16, 2015

DDB MudraMax-Outdoor created a 25 ft. tall replica of Mr. M and installed it in Cyber Hub, one of the major corporate hubs in Delhi NCR. Its location helped Shine.com in grabbing attention of the corporate audience there.

Monte Carlo dominates market though outdoor

In Campaigns By Bhawana Anand - January 06, 2015

With an aim to create high-decibel campaign, impactful sites on arterial routes, inside corporate houses and airports/aircrafts were utilized. Adding to this, the brand's campaign also made its presence at IT hubs across the region to reach out to the youth from SEC A & B cities.

Amira connects with customers through Biryani Festival in Noida

In Campaigns By VJ Media Bureau - December 17, 2014

At the two-day Biryani festival, more than 20,000 people served Biryani made from Amira rice. The unprecedented pre-event buzz saw almost 1000 people register online to participate in fun activities at Amira Stall.

Vodafone paints the OOH landscape RED

In OOH News By Bhawana Anand - October 30, 2014

The OOH campaign has been primarily targeted at key cities like Mumbai, Delhi, Ahmadabad, and Kolkata where customers have greater affinity for postpaid services

Dollar creates 360 degree outdoor during Durga Puja

In Campaigns By Nabamita Chatterjee - October 17, 2014

The leading innerwear brand worked with MOMS (Madison Outdoor Media Solution Pvt.Ltd.) for the OOH executions along with local vendors to create high recall value for the brand during the festive season.

Tic Tac takes'Strawberry Fields' to college-goers

In Campaigns By VJ Media Bureau - October 07, 2014

To create awareness for the new flavour amongst the youth, across Mumbai, Delhi and Bengaluru, the brand mandated Madison Integrated Experiential Solutions to conceptualise and implement an engagement module relevant to this audience

S S International Live credits success of'Ponniyin Selvan' play to outdoor promotion

In Campaigns By VJ Media Bureau - August 06, 2014

Metro Multimedia P Ltd & Vas Media Network executed the outdoor promotion of the play which was staged in Chennai, Madurai and Coimbatore

Atin OOH creates festive atmosphere at Hyderabad airport during Ramadhan

In Campaigns By VJ Media Bureau - August 06, 2014

The OOH firm decked up different passenger touchpoints inside the airport and set up experiential brand zones

Soumitra Bhattacharya takes over as CEO, Platinum Communications

In OOH News By Bhawana Anand - August 04, 2014

Bhattacharya is operating from the group's Mumbai office

DDB Mudra Group reconstitutes Executive Board

In OOH News By VJ Media Bureau - July 28, 2014

DDB Mudra Group has announced the re-constitution of its executive board and the creation of the group creative council and the strategic planning council