Milind Pathak to speak on mobility & OOH at OAC 2016

In OOH News By VJ Media Bureau - April 28, 2016

Milind Pathak, Chief Operating Officer at Madhouse - South Asia, will speak on the topic"Will integration of mobility solutions with OOH deliver brand message more effectively? The way forward” and moderate a panel discussion on the same topic

Vikram Sakhuja to speak at OAC 2016 in Gurgaon

In OOH News By VJ Media Bureau - April 11, 2016

Vikram Sakhuja, Group CEO, Madison Media & OOH, Madison World, shall address the OAC on the theme"What will it take for Indian OOH to achieve double digit growth?”

Madison BMB welcomes new changes in its top team

In OOH News By Satarupa Chakraborty - April 05, 2016

Raj Nair, the current Chief Creative Officer will now also assume additional responsibility of CEO. Kim Solomon will be a new addition to the team, who joins as Chief Operating Officer.

Madison BMB wins Asian Paints' bath fitting business account

In OOH News By Satarupa Chakraborty - April 01, 2016

Madison BMB will manage the media mandate including OOH of Ess Ess, the recently-owned bath fittings business vertical of Asian Paints.

Amit Sarkar, Ex India Head of WPP's OOH Agency Kinetic, launches'NOMAD'

In OOH News By VJ Media Bureau - March 10, 2016

The strength of NOMAD comes from the skill pool brought in by individuals with extensive work experience in full service media agencies, OOH, digital services and also technology boutiques;

'OOH media has not got its due'

In Viewpoints By M4G Bureau - February 22, 2016

Vikram Sakuja joined Madison Media and Madison OOH as the CEO and Board Member, in the latter part of 2015. Outdoor Asia caught up with Vikram to know more about his goals and ambitions for Madison World -- in particular the OOH business.

Pitch Madison Advertising Report 2016 shows OOH growth at 14% in 2015

In OOH News By Satarupa Chakraborty - February 18, 2016

The recently-launched Pitch Madison Advertising Report 2016 shows that both OOH growth and percentage of total media shares are declining.

High Court nods to MCGM's hike in license fees for hoardings in Mumbai

In OOH News By Satarupa Chakraborty - February 02, 2016

After a legal suit on ever-increasing license fees that lasted for the last few years between Municipal Corporation of Greater Mumbai (MCGM) and hoarding owners of Mumbai, the Bombay High Court has finally taken the side of MCGM. The recent judgement has made tax raises justified.

Madison Media wins 21 new businesses in 2015

In OOH News By VJ Media Bureau - January 13, 2016

The estimated size of these accounts put together is above Rs 1,000 crores. The Agency ended 2015 by announcing 2 key wins - PepperTap and Policy Boss on the last 2 working days of the year.

Madison OOH wins Tata Motors Outdoor AOR

In OOH News By VJ Media Bureau - January 07, 2016

The agency's specialist unit Platinum Outdoor has won the business in a highly contested multi-agency pitch. With an aggressive product pipeline in place till 2020, Tata Motors is currently gearing up for the launch of its recently showcased hatchback- ZICA.