The campaign was executed in multiple metro cities across the country by utilizing a strategic media mix, the campaign was successfully able to capture audiences' attention.
Installed on a large 100x50 ft billboard, the campaign has garnered 1.5 million impressions so far.
“Our bus shelters serve as a versatile canvas that allow brands to explore boundless creativity,†says Cheryl Loon, Senior Marketing Manager, Clear Channel Singapore.
The tenders are for the advertisement rights of hoardings and kiosks on lightning poles in the city of Rajkot.
The installation is up at the busy Cyberhub
The tally brings up the total number of stations under them to 11.
Amul, one of the world's largest dairy brands and among the most iconic brands of India, has a rich history and special bond with OOH as...
The second half of Day 2 at OAC 2023 saw some inspirational talks with a series of inspiring presentations by industry veterans.
Jayen Mehta will speak on the theme of 'India's Largest FMCG Dairy Brand Built on OOH'
Atul Shrivastava will be sharing his perspectives in a panel discussion on 'How to prevent commoditisation of OOH buying'
