Installed by Outreach Advertising Pvt. Ltd to promote Vodafone's messages at a strategic location, the board is a first of its kind in Guwahati.
HBO, in association with DDB MudraMax, has crafted a new OOH campaign to reinforce its brand ideology of offering break free movie experiences on TV.
A backlit hoarding resting on top of a cement bag cut-out is one of the highlights of the OOH campaign
The new campaign uses live on-ground activity, to reinforce the brand"Dadagiri in the mind of their target viewers.
The 3-D innovation campaign has been initiated across strategic locations in Kolkata as part of the entertainment channel's promotion of its new fiction show.
As a new addition to the event this year, OAC 2013 conducted the 'Young Outdoorians' contest to call for fresh young ideas in the OOH creative...
Panelists discuss the role of Activation in OOH Advertising and explore the question of whether Activation is a threat to traditional OOH.
The handbook'Vade Mecum' for out-of-home highlights various examples of innovation adding an extra edge to your business.
As a new addition to the event this year, OAC 2013 conducted the 'Young Outdoorians' contest to call for fresh young ideas in the OOH creative...
Last few years have seen a sudden mushrooming of specialist agencies in the outdoor space. Outdoor Asia puts agency wallas - big and small - in...
