ITC Mangaldeep pays tribute to Shiva

In OOH News By M4G Bureau - February 28, 2020

A 10 feet high shivaling was created using vibrantly coloured fabric flowers of lotus and dhatura with branding

New technologies will transform airport advertising experiences: Charu Malhotra, Head - Marketing, Somany

In OOH News By Bhawana Anand - February 10, 2020

‘Transit media is a smart choice because of the relatively lower cost of media, exposure, exclusivity and targeting opportunities’

Madison BMB appoints Ameet Joshi as GM

In OOH News By M4G Bureau - December 23, 2019

Ameet has worked with advertising agencies such as Ogilvy, Lowe Worldwide and Grey Worldwide

Homecenter tributes Horror Classics on Halloween

In Campaigns By M4G Bureau - November 04, 2019

The retail brand undertakes an innovative activity to accelerate sales on this occasion

DOOH content followed by ads 5.1x more engaging: Ocean study

In Digital OOH By Rajiv Raghunath - September 27, 2019

Neuroscience research from Ocean Outdoor and Westfield London finds powerful interplay between broadcast content and DOOH; drives up eye dwell times and engagement

Samsung set to launch QLED 8K Signage in India

In OOH Solutions By M4G Bureau - September 25, 2019

For advertisers, this means more content production at lower costs and lower resolution but higher resolution display in 8K quality

Xtreme Media joins hands with BOE to launch Professional Displays

In OOH Solutions By Pray Jani - September 10, 2019

Video wall displays and digital signage kiosks will be launched under this partnership followed by professional panels

Xtreme Media set to launch eco-friendly digital screens

In OOH Solutions By Pray Jani - August 16, 2019

Known as the Earth Series, it is a green initiative that reduces the heat generated by the displays and causes lower power consumption.

Rapport Outdoor Advertising wins ‘Campaign of the Year’ award in OAA 2019 Contest

In OOH News By M4G Bureau - July 29, 2019

The Outdoor Advertising Awards Contest (OAA) 2019 Contest had Rapport Outdoor Advertising winning the maximum number of metals (10 metals in all), followed by Street Talk – A Signpost India company – winning 9 and Madison OOH with 8; Street Talk – A Signpost India company topped the Gold wins with 4

Indian Railways to get on engine branding track

In OOH News By M4G Bureau - July 22, 2019

Engines of different trains are to be allowed for branding, wherein promotions can be done only through stickers