Goafest and ABBY Awards 2024 location changed, to be conducted in Mumbai from May 29 to 31.

In OOH News By Sakshi Sanghavi - April 19, 2024

The collective decision was taken by Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC) bearing the Lok Sabha elections in mind.

Election campaign spends set to buoy OOH business

In OOH News By Sakshi Sanghavi - March 27, 2024

BJP appoints Madison Media for media buying ahead of elections, Congress opts for IPG Mediabrands

Reimagining Urban India, thrust on Tier 2 & 3 city development – new vistas for OOH

In OOH News By Rajiv Raghunath - February 02, 2022

Finance Minister Nirmala Sitharaman has underscored the need to nurture the mega cities and their hinterlands to become current centres of economic growth

How BJP went high tech with OOH campaign this election

In OOH News By Bhawana Anand - June 03, 2019

From customizations and live remote feeds to mapping and monitoring, the BJP’s OOH campaign during this year’s Lok Sabha election saw the biggest third party monitoring plan ever done in OOH

It’s all wall paintings rather than hoardings in West Bengal

In OOH News By Ria Banerjee - April 08, 2019

Political parties in West Bengal cut down on hoardings and other large formats due to the ECI recommendation on less usage of PVC for election campaigning this year

Congress engages Posterscope India to handle its outdoor publicity ahead of Lok Sabha polls

In OOH News By Bhawana Anand - March 25, 2019

The campaign will be rolled out shortly

Brand Connect helps AAP engage with'aam aadmi' in Mumbai through'nukkad natak'

In OOH News By VJ Media Bureau - May 09, 2014

The activation campaign, spread over 21 days, covered six Mumbai Lok Sabha constituencies where the AAP has contested, extending into the most interior parts of the city

Digital media drives political advertising to record high

In OOH News By Viveat Susan Pinto, Business Standard, Mumbai - April 10, 2014

Political parties have spent around 15% of their advertising budgets for elections on the online medium