With malls mushrooming across the country, there has been a remarkable growth in OOH advertising in this space. Here's a report on the outdoor advertising scenario...
The idea was to create an interesting interplay between'reality' and'fantasy', by extending the product itself.
The passengers will get a new and innovative shopping experience as they will be able to view a range of products on dynamic screens.
The larger than life site can be used as one spectacular format, or as multiple smaller media units carrying diverse brand messages.
The 'Leave No Trace' initiative ensured spreading the message of sustainable and pollution free environment.
