“OOH is regaining relevance as brands seek to leverage its unique ability to reach consumers in real-world environments,” says Archana Agarwal.
Prime Video executed the campaign alongside its agency partners Kulfi Collective, So Cheers, Initiative (IPG) and Trzy Innovationz.
By leveraging Broadsign's SSP, advertisers can now reach audiences through 35 integrated demand-side platforms (DSPs) - spanning omnichannel and OOH
“OAA plays a crucial role in celebrating creativity, fostering innovation, and setting benchmarks for excellence in the Indian OOH industry,” says Sounak
Goddard describes the issue of sustainability as the “elephant in the boardroom”
With two solo categories - Indian and International - Advertising Rocks 2024 promises a global showcase of musical talent.
The new brand identity was developed together with the Zurich branding agency MADE Identity.
OBIE Hall of Fame award went to Dunkin' for their consistently exceptional creative work and continued investment in OOH over the years.
Consumer media usage grew at its slowest rate in more than a decade in 2023, some of which was the result of high inflation that caused...
OBIE Hall of Fame award went to Dunkin' for their consistently exceptional creative work and continued investment in OOH over the years.
