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KOOVS to invest more on OOH and brand activation
In OOH News By Satarupa Chakraborty - January 25, 2016
Leading online fashion portal KOOVS, after achieving a sales growth of 210%, is all set to raise its budget in advertising and promotions with OOH and brand activation being the major media mix.
KOOVS takes its fashion statement outdoors
In OOH News By Satarupa Chakraborty - December 01, 2015
Koovs.com recently went outdoor to propagate its high-fashion brand ethos. Conceptualised by Grey London and executed by Mediacom India, the campaign was launched with an objective to engage young fashion enthusiasts.